NEWTON, Mass.--(BUSINESS WIRE)--
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces
the launch of two new websites designed to bring needed information to
technology buyers who are researching cloud versions of storage
solutions and how to manage compliance and security in the cloud. These
new sites, SearchCloudSecurity.com™
and SearchCloudStorage.com™,
build on the Company’s existing portfolio of cloud and virtualization
media by targeting the specific areas of cloud computing that are
experiencing the most rapid growth and are in need of the most
resources. They will complement the existing properties in the
TechTarget cloud and virtualization portfolio which include: SearchCloudComputing.com™,
SearchServerVirtualization.com™,
SearchVirtualDesktop.com™,
SearchVirtualStorage.com™,
BrianMadden.com™,
and the BriForum® conference.
TechTarget first launched cloud and virtualization media in 2006, when
the technology was first emerging. Over the last 6 months, the
TechTarget network has experienced an 80% increase in cloud computing
related research activities. In a recent survey, 50% of respondents
reported plans to implement new cloud solutions this year, however
security and compliance concerns continue to be a top barrier to
adoption. Additionally, 46% of the audience survey is either using or
considering cloud storage services in 2011 (source: 2011 TechTarget
Storage Purchase Intentions Survey).
Cloud storage is a data storage strategy that involves sending a copy of
a company’s data to an off-site storage server, frequently hosted by a
third-party service provider. SearchCloudStorage.com
provides market news, product analysis and practical advice on choosing
and managing cloud storage solutions, including: public cloud, private
cloud, hybrid cloud, cloud backup and disaster recovery.
SearchCloudSecurity.com
is a top resource for information security professionals who have a
strategic or operational role in their enterprise’s cloud computing
initiatives. The site provides news and technical content on securing
many types of cloud computing deployment models and challenges,
including: software as a service (SAAS), infrastructure as a service
(IAAS), platform as a service (PAAS), security operations in the cloud,
risk management, data governance and compliance. After maintaining
compliance and developing a disaster recovery plan, the Survey found
that securing the cloud is expected to see the largest spending increase
in the next year.
“Cloud computing initiatives are reducing costs and finding new
potential in technology organizations every day,” said TechTarget CEO,
Greg Strakosch. “SearchCloudStorage.com
and SearchCloudSecurity.com
have the editorial content, vendor resources, and peer-to-peer
contributions needed to help the IT professionals make smarter purchase
decisions and realize these benefits,” continued Strakosch.
About TechTarget
TechTarget, Inc. (www.techtarget.com)
(NASDAQ: TTGT) is a leading global technology media company with over
100 technology-specific websites, 10 million registered members, and
more than 10 years of groundbreaking accomplishments. Our extensive
editorial and vendor-sponsored content fulfills the needs of tech pros
looking for in-depth coverage of technology topics throughout their
buying process and positions us to meet the needs of technology
marketers targeting qualified technology audiences. Outside of North
America, TechTarget runs 23 websites and has offices in London, Mumbai
and Beijing.
(C) 2011 TechTarget, Inc. All rights reserved. TechTarget, BriForum,
and the TechTarget logo are registered trademarks of TechTarget.
SearchCloudSecurity.com, SearchCloudStorage.com,
SearchCloudComputing.com, SearchServerVirtualization.com,
SearchVirtualDesktop.com, SearchVirtualStorage.com, BrianMadden.com are
trademarks of TechTarget. All other trademarks are the property of their
respective owners.
Source: TechTarget, Inc.
Contact:
TechTarget
Chris Olive, 617-431-9374
colive@techtarget.com