NEWTON, Mass.--(BUSINESS WIRE)--
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
the launch of SearchFinancialApplications.com™,
a new website designed to assist business and information technology
(IT) professionals using technology to manage finance and human
resources (HR) functions.
The convergence of new and emerging technologies such as advanced
analytics, cloud computing, and mobile applications is causing major
upheaval in the finance and human capital management (HCM) software
market as organizations strive to increase operational efficiency,
flexibility and business agility.
According to Gartner, the enterprise software market is one of the
fastest growing markets, predicted to grow 6.4% to become a $285 billion
market in 2012.
Launching with over 25,000 active, registered members, SearchFinancialApplications.com
publishes articles, tutorials and other resources to help organizations
make smarter technology purchasing decisions in areas such as
accounting/general ledger (GL), procurement, analytics, employee
financials, payroll, HR/HCM, talent management, workforce analytics and
more.
“The need for accurate financial planning and forecasting has never been
greater and, as such, we continue to see heightened demand for
innovative business software designed to help streamline the complex
operational processes that span today’s finance and HR departments,”
said TechTarget Vice President and group publisher, Michael Bolduc. “As
companies continue to recognize the strategic role human resource
management plays in determining overall financial performance, adopting
an integrated approach to managing back-office operational systems
becomes paramount,” continued Bolduc.
SearchFinancialApplications.com
joins TechTarget’s portfolio of business applications websites that
include SearchManufacturingERP.com™,
SearchSAP.com,
SearchOracle.com,
SearchBusinessAnalytics.com™,
and SearchCRM.com™,
which have already earned the sponsorship of many leading enterprise
software vendors across the globe.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
media, powered by TechTarget’s Activity Intelligence™ platform,
redefines how technology buyers are viewed and engaged based on their
active projects, specific technical priorities and business needs. With
more than 100 technology specific websites, we provide technology
marketers innovative media that delivers unmatched reach via custom
advertising, branding and lead generation solutions all built on our
extensive network of online and social media.
TechTarget has offices in Atlanta, Beijing, Boston, London, Mumbai, San
Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com
and follow us @TechTarget.
(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks of TechTarget.
SearchFinancialApplications.com, SearchManufacturingERP.com,
SearchBusinessAnalytics.com, SearchCRM.com and Activity Intelligence are
trademarks of TechTarget, Inc.. All other trademarks are the property of
their respective owners.
TechTarget
Chris Olive, 617-431-9374
colive@techtarget.com
Source: TechTarget